Showing posts with label Online Business. Show all posts
Showing posts with label Online Business. Show all posts

5 Ways to Maintain your SEO Ranking

You have worked hard to achieve the top spot on Google Search engine -- you now have to defend your position. Writer Daniel Faggella provides his advice for staying on the top.

5 Ways to Maintain your SEO Ranking

Creating a regular source of web site traffic is the basis of every internet business. In case you don’t have site visitors coming aimed at your website, it is impossible to convert them into prospects and loyal, long lasting customers. When you set up yourself being an authority through the lens of Google Search engine, it will improve your presence in search engine queries.

But you may be wondering what happens after you’ve gained your top spot in Google SERPs?

Contrary to public opinion, ranking for particular keywords is merely half the struggle. The core tenets of SEO are constantly changing, and marketers need to remain up to date with the latest trends.

Today, I am going to talk about how exactly you can sustain the keywords for which you have worked extremely hard to achieve rankings. These types of strategies will also help protect you from any potential algorithm changes.
  1. Update your site
  2. Speed up your site
  3. Expand your link building
  4. Outbound and internal links
  5. Build your social media presence

Here are a couple of snappy tips that you can use to build your blog’s visibility on online networking:
  • Add social media share buttons to the sidebar of your articles.
  • Use express suggestions to take action in your content (e.g., “If you liked this content, make sure to share it by clicking this button here.”).
  • Offer a free bit of content to your clients in return for a social media share.

Closing thoughts
SEO is a long-term process that doesn’t generate results overnight. Regularly,you require a couple of months before you start noticing the products of your Search engine optimization work. Executing the above 5 strategies will help you keep up your authority long after you have positioned for a specific keyword.

For more information visit Search Engine Land for the full article.

How Search Engine Marketing Helps For Search Engine Optimization

Search Engine Marketing is one of the powerful marketing tools that help to generate online leads, making your Online Business Successful. It is the technique of promoting the website through various search engines like MSN, Google, Altavista and Yahoo. It involves implementing few online marketing strategies like in terms of the website's brand identity, to ensure that your site is visible online and particularly in terms of PPC, SEO and other forms of internet marketing techniques that include banner ad campaigns etc.

If you are thinking of running an online business or planning a website that promotes your product, then you must be aware of the techniques required for the same. In today’s breath taking competition it is really difficult to get high and quality traffic to your website. Actually, nowadays one need to put in lot of efforts to be become successful online, than it was a few years back. The key factor which influences your success online is that many web site owners or business are not aware about Search Engine Optimization and search engine marketing. These both terms are quiet wide-spread, though, a lot of people only know about it as a technique to get higher rankings in the search engines.

SEM not only helps attracting quality and targeted audiences to your site, thus helping for SEO to gain the required results. Using SEM for Search Engine Optimization is one of the best tools, since it has many benefits to offer, first and foremost is quick results. As SEM uses pay per click techniques, results are seen in very less time as compared to the other techniques. When number of visitors to your website increases, the sales rate increases, gaining lot of profit and leads for your business. Pay per click technique is one of the fastest ways to get quality leads.

By effectively using SEM techniques such as Pay per click (PPC), SEO, as well as local search marketing, it is easily possible for grow your business and get ahead of the rising competition. SEM not only offers higher traffic but it also provides Web Analytics for you, thus enabling to improve the calculable results of your site promotion campaign. SEM is considered as the most commercial marketing strategy, as you are the one to decide the budget for your campaigns.