Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Infographic: 11 Amazing Hacks That will Boost Your Organic CTRs

11 Amazing Hacks That will Boost Your Organic CTRs

Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic click-through rates.

Infographic: 11 Amazing Hacks That will Boost Your Organic Click-Through Rates

Now that you’ve seen the infographic, here are some bonus insights on these subjects that we didn’t have room for.
  1. Identify your content with the lowest CTR
  2. Avoid keyword-focused titles
  3. Use emotional triggers
  4. Write in persona
  5. Use a numbered list
  6. A proven formula for super-clickable headlines
  7. Add power words to your description
  8. Use descriptive URLs
  9. Try out many DIFFERENT headlines
  10. Audition your headline ideas with Google AdWords
  11. Test your headline ideas with Facebook posts

15 of Google’s Limits You May Not Know Exist

Do not get caught off guard by limitations you didn't know about! Columnist Patrick Stox shares 20 Google limitations that may affect SEO  (Search Engine Optimization) efforts.

15 of Google’s Limits You May Not Know Exist

Google has many different tools, and keeping in mind that they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into.
  • You can add up to 1,000 properties in Google Search Console
  • Google Search Console will show up to 200 site maps
  • Disavow file size has a limit of 2MB and 100,000 URLs
  • Render in Google Search Console cuts off at 10,000 pixels
  • Google My Business allows 100 characters in a business name
  • 10 million hits per month per property in GA (Google Analytics)
  • Robots.txt max size is 500KB
  • Sitemaps are limited to 50MB (uncompressed) and 50,000 URLs
  • Google’s crawl limit per page is a couple hundred MBs
  • Keep the number of links on a page to a few thousand at most
  • 5 redirect hops at one time
  • Google search limits to 32 words
  • 16 words on alt text
  • YouTube maximum upload size is 128 GB or 12 hours
  • Google Keyword Planner limits you to 700

5 Ways to Maintain your SEO Ranking

You have worked hard to achieve the top spot on Google Search engine -- you now have to defend your position. Writer Daniel Faggella provides his advice for staying on the top.

5 Ways to Maintain your SEO Ranking

Creating a regular source of web site traffic is the basis of every internet business. In case you don’t have site visitors coming aimed at your website, it is impossible to convert them into prospects and loyal, long lasting customers. When you set up yourself being an authority through the lens of Google Search engine, it will improve your presence in search engine queries.

But you may be wondering what happens after you’ve gained your top spot in Google SERPs?

Contrary to public opinion, ranking for particular keywords is merely half the struggle. The core tenets of SEO are constantly changing, and marketers need to remain up to date with the latest trends.

Today, I am going to talk about how exactly you can sustain the keywords for which you have worked extremely hard to achieve rankings. These types of strategies will also help protect you from any potential algorithm changes.
  1. Update your site
  2. Speed up your site
  3. Expand your link building
  4. Outbound and internal links
  5. Build your social media presence

Here are a couple of snappy tips that you can use to build your blog’s visibility on online networking:
  • Add social media share buttons to the sidebar of your articles.
  • Use express suggestions to take action in your content (e.g., “If you liked this content, make sure to share it by clicking this button here.”).
  • Offer a free bit of content to your clients in return for a social media share.

Closing thoughts
SEO is a long-term process that doesn’t generate results overnight. Regularly,you require a couple of months before you start noticing the products of your Search engine optimization work. Executing the above 5 strategies will help you keep up your authority long after you have positioned for a specific keyword.

For more information visit Search Engine Land for the full article.

7 E-commerce SEO Trends we’re seeing in 2016

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

7 E-commerce SEO Trends we’re seeing in 2016

Number of types of online business can usually benefit from Search Engine Optimization more than e-commerce websites that allow for direct consumer dealings. Not only can you secure more web traffic, you can also optimize specific product webpages to funnel visitors your most profitable or popular pages.

Below, I’ve compiled a list of seven important SEO trends in the e-commerce industry you should be paying attention to:
  1. Out-of-the-box SEO is better than ever
  2. Long-form content is crucial
  3. Sharability is key
  4. Video content is outperforming pretty much every other kind of content
  5. Mobile optimization is now absolutely critical
  6. Voice search and digital assistants are gaining popularity and usage
  7. Local results are becoming more prominent
Final thoughts
Keep close track of these 7 trends to ensure that your marketing campaign remains relevant and noticeable in the modern time. Depending on your goals and how heavy a role SEO plays in your overall business development, the recommendations above should take a top priority in your marketing spend.

For more information visit Search Engine Land for the full article.

The Advantages of Using SEO for E-commerce Websites

Ecommerce websites wish to trust inbound strategies expected more accessible and attract visitors to convert. SEO is a well known of them. It can certainly improve your visibility in SERP results. Let’s bring to a focus on the advantages of using SEO (Search Engine Optimization) for ecommerce websites..

The original infographic source is available:

Intricate Relationship between Google Search and SEO in 2016

View the complete details about Google Search and SEO in 2016 [Infographic]. This infographic focuses on the intricate relationship between Google Search and SEO. Includes general information about Google Search and its users and more specific ones on Organic Search that will give you useful insights and food for thought for your future or existing SEO strategies.

Here’s a great infographic on Google search & SEO:

Intricate Relationship between Google Search and SEO in 2016

The original infographic source is available:

How Search Engine Marketing Helps For Search Engine Optimization

Search Engine Marketing is one of the powerful marketing tools that help to generate online leads, making your Online Business Successful. It is the technique of promoting the website through various search engines like MSN, Google, Altavista and Yahoo. It involves implementing few online marketing strategies like in terms of the website's brand identity, to ensure that your site is visible online and particularly in terms of PPC, SEO and other forms of internet marketing techniques that include banner ad campaigns etc.

If you are thinking of running an online business or planning a website that promotes your product, then you must be aware of the techniques required for the same. In today’s breath taking competition it is really difficult to get high and quality traffic to your website. Actually, nowadays one need to put in lot of efforts to be become successful online, than it was a few years back. The key factor which influences your success online is that many web site owners or business are not aware about Search Engine Optimization and search engine marketing. These both terms are quiet wide-spread, though, a lot of people only know about it as a technique to get higher rankings in the search engines.

SEM not only helps attracting quality and targeted audiences to your site, thus helping for SEO to gain the required results. Using SEM for Search Engine Optimization is one of the best tools, since it has many benefits to offer, first and foremost is quick results. As SEM uses pay per click techniques, results are seen in very less time as compared to the other techniques. When number of visitors to your website increases, the sales rate increases, gaining lot of profit and leads for your business. Pay per click technique is one of the fastest ways to get quality leads.

By effectively using SEM techniques such as Pay per click (PPC), SEO, as well as local search marketing, it is easily possible for grow your business and get ahead of the rising competition. SEM not only offers higher traffic but it also provides Web Analytics for you, thus enabling to improve the calculable results of your site promotion campaign. SEM is considered as the most commercial marketing strategy, as you are the one to decide the budget for your campaigns.

Difference between Search Engine Optimization & Search Engine Marketing

"Search Engine Optimization" (SEO) and "Search Engine Marketing" (SEM) are two ways, which may really help you to accelerate the flow of web traffic into your site. Basically, search engine optimization is one of the parts of search engine marketing. SEM would also incorporate the aspects of advertising and paid inclusion into your site.

Search Engine Marketing and Search Engine Optimization differentiate two of the most important parts of website promotion, which are as mentioned below.

SEO: SEO is Search Engine Optimization and the practice you use in getting your pages to place well on search engine results. SEM is Search Engine Marketing and encompasses purchasing advertising space on search engine result pages. Sponsored listings are SEM. Both are associated to each other. While using Google Ad words, the better you optimize your pages for search, the less you shall be paying for your chosen keywords in the PPC campaign and the better placement your ads shall get.

Search Engine Optimization (SEO): It is essentially a factor of Search Engine Marketing (SEM). SEO is the work of promoting a website for Natural or Organic search engine listings. SEO plays an important role in a search engine marketing campaign.

Search engine marketing (SEM): It is a procedure of marketing a website through Internet search engines; whether by improving rank in natural or organic listings, paid or sponsored listings or a mixture thereof.

A complete search engine marketing campaign is inclusive of the tasks mentioned below:

Search Engine Optimization (SEO)
Directory Submission Management
ROI and performance monitoring and reporting
Search Engine Submission Management
Pay-for-placement management (includes pay-per-click)
Paid inclusion and trusted feed programs
Link popularity / reputation development

Therefore, do not be confused by the Search Engine Marketing with Search Engine Optimization. Now you know the difference between SEO & SEM well, it is not as difficult as it seemed initially. Finally, Search engine optimization is just one of the parts of search engine marketing.